Vyacheslav Pysanka

My name is Vyacheslav Pysanka. I work on what people see when they google your company — the discipline is called SERM, search engine reputation management. I head the SERM department at Netpeak Ukraine and I live and work in Kyiv.

I have been in digital since 2010. I started with my own online magazine, spent six years doing SEO for web studios and agency clients, ran the search function at a product company, and in 2024 joined Netpeak to build a reputation department from scratch. Along the way I have sat on both sides of the table: the vendor selling a result, and the client paying for it. That changes how you talk to people.

I work with businesses in Ukraine, the United States and the EU. Most clients arrive when something is already on fire: before a funding round, after a story in the press, or when sales drop for no visible reason. The best results come from the ones who arrive earlier.

Why this matters at all

Picture this. Your sales team spent two weeks on a deal, sent the proposal, everything was going well — and then silence. Most likely what happened is this: someone on the client's side opened Google, typed your company name, and found a three-year-old forum thread sitting in second place with the headline "would not recommend".

Nobody will tell you about it. Nobody will ask whether what's written there is true. They will close the tab and go to a competitor, because nobody wants to take that risk.

The first page of results for your brand name is the most visited page you do not control. It gets more views than your website, because everyone who has heard of you passes through it: clients, partners, investors, candidates, journalists. And it assembles itself without your involvement.

My job is to make what sits there match reality. Not to decorate it, not to hide anything — to bring it into line.

What I work on

Eight areas that in practice almost always come bundled. Short version below; the process, timelines and pricing are on the services page.

Audit your own brand in ten minutes

This is not a lead magnet and there is no form. Open an incognito window and work through six steps — afterwards you will know more about your reputation in search than nine out of ten business owners.

If this makes you want to talk, write to me. If not, you have just done for free what agencies charge for as an express audit.

What people say

I had the privilege of working with Vyacheslav when he built and led Netpeak's Online Reputation Management department from the ground up, and I got to admit he set an exceptionally high bar. Vyacheslav created a service that is not only effective and revenue-driving, but also deeply aligned with global standards, compliance, and real client impact.

What always stood out to me is his refusal to stay static. He continuously expands his expertise, challenges existing approaches, and pushes for better, smarter, and more comprehensive reputation solutions for clients. Obviously this relentless pursuit of excellence shows in both client outcomes and commercial results!

I'm genuinely proud to know and work alongside him. He is a rare combination of strategic thinker and execution leader, and I have no doubt his impact in the U.S. market will continue to grow exponentially. I highly recommend Vyacheslav as a top-tier Online Reputation Management professional.

All testimonials

Video

Where you can see me

I speak at industry conferences and meetups, teach on courses, and comment for business media — mostly on reputation in search, reviews in e-commerce, and how a brand looks inside AI answers.

All talks and webinars · Publications

Find me elsewhere

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