Vyacheslav PysankaHead of SERM, Netpeak Ukraine
Blog
Blog
The job of this blog is not traffic but topical density around my entity. The clusters map to areas I actually work in.
SERM and ORM
Methods, tooling, and other people's mistakes.
Brand SERP
How to read your own first page and what on it you can control.
Reviews
Collection, response, effect on rankings and on sales.
Reputation in AI and LLMs
The newest and least crowded cluster. Start here.
Knowledge Graph
Entities, knowledge panels, Wikidata for brands and people.
My rule
No duplicates of Netpeak Blog articles without a canonical to the original.